Recent Thinking
Jonathan Opp: Can only hope my good friend @dcm will understand that I'm a Bayern fan today. Never against Chelsea otherwise, but come on u Spurs!
6:15 PM May 19, 2012
6:15 PM May 19, 2012
Brand tip: call a duck a duck, and a giraffe…uh… Giraffey?
by Chris Grams on April 25, 2012
If you’ve spent any time in the technology industry, you’ve probably come across some seriously bad brand names. And what has always particularly bothered me is that many tech companies can’t just stop with one bad brand name—they attempt to create new brands for every single product, service, or sub-brand in addition to their corporate brand.
